Aisling Pendlebury, Event Sustainability Consultant at Worlds Better, explains that although the path to sustainability is challenging, it's by no means impossible. 

Delivering immersive events and experiences can develop strong behaviours within your audience. Here are some ways to build trust, loyalty, and engagement through creative brand experiences, says Luke Maton, Digital Marketing Executive at Audience.

Peter Kerwood, a founder of Elevate NewGen, explains how his new mentoring programme is unlocking pathways for underrepresented young talent in events.

Set Creative Directors Natasha Sokulski from Texas and Guy Tremlett of the London chapter discuss what brands can do to get the most out of activations.

Paul Querfurth, Board Director at Strata, explains how M&A is creating a greater diversity of skills within agencies.

Brands need to offer more than just networking, with a focus on community-building at events, says Steph Cawood, Brand Marketing Manager at First Event.

Tina Benson, founder and managing director at Team Tactics, explores the role of conference energisers and how organisers can encourage delegate participation.

While active data collection methods involve direct engagement with attendees, passive measurement takes a different approach, Julie Yorke, Senior Director, Delegate Management, BCD Meetings & Events explains.

The key to creating a healthy work environment is through empowerment and inclusivity, says Jennifer Davidson, Founder of Sleek Events.

Matt Grey, Founder of event:decision, discusses the sustainability trends shaping the future of events and how we can continue to move forward.

Kate Connell, Project Director at Event Concept, talks about the key trends emerging from the World Experience Summit 2024, held this month in New York. 

Laura Chalcraft, Operations Director at Sledge, shares her predictions for lead times on event projects, and why longer might not be such a bad thing.

How can we enhance creativity amid the UK's political landscape, asks Alister de Ternant, Managing Director of Associate Events.

Arran Cruickshanks, MD at creative agency mccglc explains how Wimbledon, the Olympics and the high street can help reinvent conferences and business events. 

Adding value to audiences should supersede getting wooed by the newest shiny tech, says Grant Ireland, Head of Digital at Stagestruck.