When planning events, building a content strategy that correctly reflects the event’s objectives, branding, and overall message is essential, says Alexander Bright, MD at Audience.

When it comes to cities for hosting events, biggest isn't always best says Mike Leeson, General Manager at Event Travel Management.

Brands must rethink their marketing approach, or lose out says Charlie Li, Strategy Director, TRO.

Richard Bridge, one of the founders and driving force behind Top Banana, shares the secret to the agency's enduring success.

Anna Peters, Creative Director at Evolve Events, charts her train journey across Europe and explains why it's the future of group travel.

Savvy event professionals look to different global regions for inspirations, says Laura Chalcraft, Operations Director, Sledge.

Sarah Yeats, Managing Director at Sledge, explains how to create successful immersion by unlocking all five senses.

Tommy Moore, Senior Creative Director, DRPG, explores how AI will craft the incentive travel programmes of the future.

Experiential marketing is your ticket to making the perfect first impression with your ideal customer, says First Event.

Giles Cattle, Director of Creative Strategy and Business Development at Strata, believes that a broadcast approach to live events is required and that all virtual events could learn a thing or two from TV land.

Tracy Winsworth, Managing Director, Trinity Event Solutions and EDGE Venues makes her case for ISO accreditations in professionalising the events industry.

Cassidy Knowles, Events & Operations Director at Chorus asks, can sustainable events be luxury?

We’re currently living through the most connected time of human existence, but how do these ‘convenient’ methods affect our ability to create authentic moments of human connection?

Dan Keene, Director at Wonder, explores whether Cannes is in fact the ultimate B2B event. Perhaps, it’s all about the right balance.