Summer lead times on events - what can we expect?

Laura Chalcraft, Operations Director at Sledge, shares her predictions for lead times on event projects, and why longer might not be such a bad thing.

Summer might be just around the corner, yet my assumption is that, across the industry, many warm weather event projects remain in their briefing stage, or are only starting to be properly developed now.

This all comes back to our (somewhat) new normal, one where lead times are now shorter than ever, and the causes of this have impacted all industries, locations and organisations to some degree.

Inflation and lead times: a flow on effect