The post-pandemic playbook: safety, hybridisation and innovation

The post-pandemic playbook: safety, hybridisation and innovation

There is no doubt that the global MICE industry has been among the hardest hit by Covid, but the crisis has also provided the opportunity to come together and better appreciate how MICE and events can be harnessed as a platform for economic, trade and business growth. 

In this expert report we explore the trends that emerged during 2020 and that are very likely to stay in the long run.