In a world where events are more than just fleeting moments – this C&IT expert report delves into the transformative impact they can have on communities and regions.
From London 2012's enduring impact to the recent Eurovision Song Contest in Liverpool, discover how events can drive sustainable change.
Learn from Paul Black, head of business events at VisitBritain, who emphasises the growing need to measure the wider impact of events. And gain practical tips on how to ensure your event leaves a positive and lasting imprint by following ACC Liverpool's Legacy Toolkit guide.
Dive into the report now! See how your event can echo for years!
This report is brought to you in partnership with ACC Liverpool.
The events industry has undergone significant technological-driven change over the past few years but still has so many opportunities to seize. To get a sense of how the digital maturity of the events industry is evolving, C&IT partnered with Totem on an exclusive survey of event planners and marketers.
This report reveals how the industry is shifting, the barriers to and opportunities for digitally-enabled events success, and advice on how you and your teams can make the most of tech potential.
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