Building a content strategy around your event

When planning events, building a content strategy that correctly reflects the event’s objectives, branding, and overall message is essential, says Alexander Bright, MD at Audience.

From planning key goals to call-to-action measurements, there are several considerations when building your content strategy around your event.

Channelling your event through your content objectives

Kickstarting your content strategy, you’ll need to get to grips with your event theme and objectives. You’ll need to clearly outline the purpose of your event, whether that’s increasing brand awareness, generating leads, or launching a new product. These aims will define your content’s most effective channels and help you to define the content’s goals. Are you aiming to inform, entertain or inspire your audience? Do you want to engage sponsors, increase sales or gain brand affinity? The most important question to ask is “why”?