Why you should embrace experiential marketing as a way of thinking

Brands must rethink their marketing approach, or lose out says Charlie Li, Strategy Director, TRO.

The advertising landscape is shifting dramatically. Consumers are increasingly resistant to traditional ads, privacy walls are making targeting more challenging, and mass messaging is losing its effectiveness. In this new reality, brands need to rethink their marketing approach and embrace a new way of connecting with their audiences.

Brands need to embrace experiential marketing as a strategic mindset, instead of a separate channel, to help them build deeper connections and stand out in a crowded market.  

Rethink cultural moments