The post-pandemic playbook: safety, hybridisation and innovation

The post-pandemic playbook: safety, hybridisation and innovation

There is no doubt that the global MICE industry has been among the hardest hit by Covid, but the crisis has also provided the opportunity to come together and better appreciate how MICE and events can be harnessed as a platform for economic, trade and business growth. 

In this expert report, produced in partnership with Singapore Tourism Board, we explore the trends that emerged during 2020 and that are very likely to stay in the long run.

Inside Singapore’s pilot trade show: Travel Revive

Marina Bay Sands’ new hybrid broadcast studio hosted Travel Revive in November, the first international travel trade show to take place physically in Asia Pacific during the Covid-19 pandemic. 

As part of Singapore’s roadmap for re-opening to the MICE market, the pilot exhibition tested the destination’s new hybrid prototype for safe business events. 

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