The post-pandemic playbook: safety, hybridisation and innovation

There is no doubt that the global MICE industry has been among the hardest hit by Covid, but the crisis has also provided the opportunity to come together and better appreciate how MICE and events can be harnessed as a platform for economic, trade and business growth.

In this expert report, produced in partnership with Singapore Tourism Board, we explore the trends that emerged during 2020 and that are very likely to stay in the long run.

9th March 2021 UTC

Inside Singapore’s pilot trade show: Travel Revive

Marina Bay Sands’ new hybrid broadcast studio hosted Travel Revive in November, the first international travel trade show to take place physically in Asia Pacific during the Covid-19 pandemic.

As part of Singapore’s roadmap for re-opening to the MICE market, the pilot exhibition tested the destination’s new hybrid prototype for safe business events.

1st March 2021 UTC

Six ways Singapore is reimagining the future of travel

Singapore has surged ahead on a journey to reimagine travel in a Covid-19 world. As part of SingapoREimagine, the destination is rethinking and redesigning tourism to provide safe and enriching experiences for all.

18th February 2021 UTC

Five things not to miss at Singapore’s MICE Virtual Show

The pioneering MICE destination of Singapore will host SingapoReimagine MICE Virtual Show, an immersive and engaging virtual exhibition for event organisers to discover what the vibrant country has to offer.

4th February 2021 UTC

How a large-scale international hybrid event won

For the first time in 64 years PCMA’s Convening Leaders 2021 conference was held outside of North America at Marina Bay Sands, famed for its iconic rooftop infinity pool.

27th January 2021 UTC

Roadmap to recovery: the post-pandemic best practice guide for events

Uncertain times, in any sector, call for strong leadership and guidance. Singapore's Event Industry Resilience Roadmap shows the destination’s strategy for re-opening to the MICE market, but does it in such strong detail that the advice and standards set are relevant and applicable to anyone, anywhere.