Event experts take a look at the past, present and future of event technology and predict what's next.
Why the integration of events with marketing is key to maximising success
C&IT, in partnership with Cvent, surveyed more than 120 marketers and event planners to see where events fit in the overall marketing mix. The purpose of the research was to find out how well integrated events and marketing are, the top challenges and priorities for both sides and where the key differences lie.
It's no longer enough to simply take precautions and prepare for crises like this – it is vital that we actively assess the risks and stay informed of the latest developments to be able to deal with possible event scenarios that will result from these types of outbreaks.
Sign up to the content pack, brought to you in partnership with Launch Interactions, and gain access to:
- C&IT Briefing: How to Manage a Crisis
- C&IT Insight Report: The Impact of the Coronavirus
There is no doubt that the global MICE industry has been among the hardest hit by Covid, but the crisis has also provided the opportunity to come together and better appreciate how MICE and events can be harnessed as a platform for economic, trade and business growth.
In this expert report we explore the trends that emerged during 2020 and that are very likely to stay in the long run.
Welcome to Power of Live a destination of learning for event professionals brought to you in partnership with Cvent. This hub offers exclusive access to expert reports, dedicated research and interactive webinars – giving you the chance to hear from experts from leading brands and agencies and stay in the know.
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