What virtual events can learn from TV

Giles Cattle, Director of Creative Strategy and Business Development at Strata, believes that a broadcast approach to live events is required and that all virtual events could learn a thing or two from TV land.

Be honest. Are you guilty of signing up to “attend” a virtual event only to run it in the background and do something else? This non-committal attitude towards virtual and hybrid events is not uncommon. I fear ithas a lot to do with production values (lack of them), small budgets, and a misguided notion that you should make a virtual event as long as its live equivalent. 

Recently, I met a mate down the pub who had just returned from Glastonbury. We had both watched Elton John perform in front of an enormous crowd on the festival’s hallowed Pyramid stage. He watched Elton in the flesh, and I savoured his set from the comfort of my sofa. While both of us loved his performance, I know that I am not going to be back down the pub in 20 years’ time telling my friends about Elton’s farewell gig. I wasn’t there.