The guide to live event inclusivity

Representation and addressing the needs of your audience are key to promoting event inclusivity, says Holly Andrews from DRPG.

Inclusivity is more than just a buzzword. It means providing equal access to resources and opportunities for people who might otherwise be marginalised or excluded. It means making sure everyone has the best possible experience, and that potential barriers are removed.

We all want people to be involved and completely immersed when we hold an event, so this means looking at the things which could limit certain participants from being one hundred percent engaged and included.

Why so much of a focus now? What impact will it have in the short and long term? 

The importance of EVP has been brought to light over the past few years. EVP covers both tangible and intangible factors including your company’s culture, and values through to opportunities and rewards; it introduces the benefits an employee might receive in exchange for their skills and showcases the kind of experience they’re likely to be a part of if the join your company. By being open and honest about what it’s like to work for you company, you’ll naturally attract candidates who will be a great fit for your organisation. Part of this EVP should be to ensure that anyone who may be marginalised due to one factor or another is not overlooked, but included.

Whatever the event, whether virtual or in person, addressing your audience’s needs is imperative. Why? It ultimately will have an impact on audience engagement. Whether you want to influence a behaviour change for a more environmentally focused workforce, or to inspire your team to increase sales, you need the message to land without obstruction or without isolation. You need each and every person to feel that they are welcome and valued at your event.