State of the Industry 2024: Sustainability as a non-negotiable
Lara Owen
Reporter, C&IT
As conversations around environmental responsibility gain traction, here’s what agencies are reporting.
The sentiment among event agencies is unanimous: sustainability has transitioned from being a mere afterthought to a core focus: “sustainability has so much more importance now – not that it didn’t before – but we have a clear policy and way forward now,” one planner notes.
“We are seeing some clients requesting our credentials and what we do including asking for reporting as part of their supply chain.”
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