State of the Industry 2024: 4 ways to prove your agency's worth
Charlotte Flach
Editor, C&IT
A pressing need for personalisation, pressure on demonstrating event value, and the integration
of events and marketing are just a few of the challenges facing planners right now.
The world is changing rapidly, with both individuals and organisations becoming more aware of their place in the world and what they need to do to survive in a competitive landscape.
And with PR and advertising agencies increasingly dipping their toes into the world of running events and content creation, agencies are now not just competing with each other. So, how can they maintain an edge?
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