Should you be thinking more about delegates’ families?

Calum Di Lieto, Editor of C&IT, argues that family has become more important than ever to event attendees.

I’ve had a number of conversations recently that have pointed to the events industry being more conscious, and even deliberate, in their inclusion of families.

In the context of incentives this isn’t a particularly new concept - many trips, for many years, have given the option for those that qualify to bring their partners with them. But should this become more frequent?