Seven ways to convince stakeholders of the value of events

With predictions of recession, some organisations might have taken events off the agenda. Here are seven arguments to win over stakeholders, says Content Strategist, Emily Maule at Emc3. 

With a financial crash looming, many brands will be thinking twice about running any events. But can brands afford not to run an event this year?

Experience-seeking millennials are spending increasing amounts of time and money on experiences and it’s reported that over 90% of people are more likely to buy a particular product or service after having participated in a brand activation or experience. 

When you combine that with the fact that 91% of people feel that digital advertising can be intrusive, events position themselves as the perfect antidote—offering a personalised approach that doesn’t intrude on, but explores people’s interests.