What is the key to immersive experiences?

Sarah Yeats, Managing Director at Sledge, explains how to create successful immersion by unlocking all five senses.

“Seeming to surround the audience, player, etc. so that they feel completely involved in something.” That’s the definition of immersive, according to the Cambridge Dictionary.

Event professionals spend their days strategising, designing and planning experiences, and we know that they have the potential to immerse attendees in a brand or organisation’s world, while also connecting them to one another in meaningful ways.It’s essentially something that no other mode of marketing can achieve, yet today, the stakes are higher than ever.

Connecting with a new wave of attendee