Can luxury events still be sustainable?
Cassidy Knowles, Events & Operations Director at Chorus asks, can sustainable events be luxury?
There is a perception that luxury events and experiences and sustainability don’t mix.
Richemont state in their own policy that the luxury industry as a whole is one of largest contributors to pollution in the world after oil. To put it into context, the fashion industry alone emits more carbon than international flights and maritime shipping combined.
As recently as last year, a report from the Harvard Business Review became the latest to damn the approach to environmental action by the fashion and luxury industry. Despite many examples of credible campaigns and promises, we have to accept these small tokens of success as the exception rather than the rule. The fact is, this sector needs to continue to address its approach to sustainability across everything it does.
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