9 reasons why event websites are crucial

Bespoke event websites make your event accessible to your audience as well as keeping your attendees engaged, says First Event.

You’ve designed your event because there’s a specific group out there that you want to share your message with. You might have the information, knowledge and insights that could add bags full of value to their life or career, but if this value isn’t made accessible in the right way, you’ll miss out on speaking directly to your target attendee. 

First Event has created websites for all thousands of events, each one tailored to fit the needs and interests of unique audiences. From our experience, these are the 9 biggest reasons why having an event website is so important. 

  1. A hub for sharing up to date information.

An event website is easy to keep up to date with changing information. Has your speaker dropped out at the last minute? Have your travel arrangements been updated? No worries! With an event website you can quickly and efficiently share the most up to date information with your attendees. 

  1. Increase sponsorship opportunities. 

Your event website creates another sponsored element to your event. Sponsors know that attendees will be accessing your site multiple times to access information, and will want their brand to benefit from this traffic. A website is also a great place to showcase all of your event sponsors and their involvement in your event, further adding to the benefits of your sponsorship agreements.  

  1. Produce less waste than an event brochure.

Due to how easy event websites are to update and share, they are a much more environmentally friendly option than printing lots of single use, glossy brochures that will most likely go straight in the bin after your event has ended. 

  1. Creates a more immersive brand experience. 

Creating a fully branded website that reinforces the values of your event is another way to create an immersive event experience for your attendees. With the right design, copy and interactive elements, attendees can experience the atmosphere and impact of your event legacy through the content on your event website. 

  1. A platform for networking. 

When built with the right interactive elements, your guests can network and interact with fellow attendees through your event website. By giving attendees their own log-ins and profiles, they can customise their own corner of your event site, making them feel even more immersed in your brand and adding more value to their event experience. 

  1. Gain valuable insights into your audience. 

All that attendee interaction through your event website is a valuable resource for gaining insights into what your attendees are interested in. By looking at how your attendees are interacting with your website, you can see which elements they loved the most, which sections maybe didn’t receive as much traction as you were hoping, and improve your event format for the future. 

  1. Build excitement around your event.

Your event website provides even more opportunities to build excitement around your event. By launching different elements of the site the closer you get to your event date, you can build an even bigger buzz around your event, and keep attendees engaged with new features and releases. 

  1. Respond to attendee questions. 

Rather than responding to repetitive emails asking the same questions, you can dedicate a page of your event website to answering those all important attendee FAQs. Given how easy an event website is to update, you can keep adding to your FAQ answers based on what questions you’re receiving from your attendees. 

  1. Host your own content on-demand. 

An event website is a great place to hold all the content captured during your event, and can serve as your one stop shop to access all the insights generated from your event. Your event website can hold all recorded sessions on demand for your attendees to relive over and over again, making your event impact and attendee engagement last even longer. 

Looking for some expert advice when it comes to creating the perfect website to capture the attention of your attendees?