Why you shouldn't greenwash

Sustainability sells. As a result, greenwashing is becoming more and more common. So why wouldn’t you greenwash? Well, you could get into more trouble than you think…

What is greenwashing?

Greenwashing is when an organisation makes it seem like they’re doing more for the environment than they actually are.

It makes sense—the more your company appears to care for the environment, the more business you can potentially get. It can give you a competitive edge and it can help you access a new, increasingly conscious customer base.

However, making “green” claims could get you in trouble with the Competition and Markets Authority. Last year they published the Green Claims Code due to concerns about people being misled by environmental claims. Their sustainability taskforce is currently looking into numerous misleading claims.