What will deliver the most business growth in 2022?
Charlotte Flach
Editor, C&IT
New research from AIME has highlighted how event professionals are planning to grow their business over the coming year.
The Asia Pacific Incentives and Meetings Event has launched new research revealing how the industry intends to spearhead recovery, as well as revive and thrive.
The global survey, conducted with over 450 global business events professionals, revealed one in two cite face-to-face meetings as the leading factor to boost business growth for the industry – with the lead reason being that it cements vital relationships (67%).
Interestingly, when it came to the most exciting opportunities for business events, over half of respondents (54%) cited creative events, followed by innovative technology (38%).
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