What to expect at IBTM World this year

What to expect at IBTM World this year

The global MICE industry trade show is due to take place in-person this year at Fira, Barcelona from 30 November to 2 December 2021.


Under the theme of ‘New Business, New Tech, New World’, IBTM World Barcelona will focus on quality one-to-one business meetings, inspiring educational content and rewarding networking opportunities to help attendees re-connect and thrive in the next chapter in meetings and events.

IBTM World’s Knowledge programme will this year explore four topical themes: Trends and technology; gamification and engagement; the future of event planning (to include discussions around sustainability, safety and security and government support); and career and personal development. There will be separate buyer-led Association and Elite Corporate Programmes. 

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