Visiting Rome from home: How AI will rewrite travel incentives

Tommy Moore, Senior Creative Director, DRPG, explores how AI will craft the incentive travel programmes of the future.

Talk around AI is booming right now, and with good reason. We’re reaching a stage where it’s less of a focal point in a cheesy futuristic movie and more of a stage where we’re beginning to have the technology to make it happen.

Already it can generate copy, images, answers – the lot. And that’s just scratching the surface. In fact, at DRPG, we just held a whole keynote on what happens when knowledge meets creativity at this year’s BigTalk. 

But this is only the beginning.