Proving the true value of incentive travel

Name: Proving the true value of incentive travel
Uploaded: 2022-02-09T13:08:07+00:00
Duration: 10 min 56 s

Incentive Travel

A look at the purpose of incentive travel and why it should be renamed 'motivational travel'.

As part of the Christmas episode of The C&IT Show, Anthony Kelly - SITE GB Board Member and Founder & CMO of Measurable Marketing Consultancy, talks about the true value of incentive travel and why it is much more strategic than just a luxury trip abroad.

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Proving the true value of incentive travel

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