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2nd May 2024

The 5 must-know marketing trends for 2024

From show-stopping content to AI powered engagement, here are 5 marketing and event trends that should be on your radar.

Marketing trends are being shaped by the power of technology and a desire for content to stand out in ever more creative ways. This is according to a new survey by Experience Studio by American Express Global Business Travel (Amex GBT) Meetings & Events.

Here are five key trends:

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"Diversity isn't a fantasy": Nobody's Cafe talks implementing DEI in your events

Nurturing human connection and fostering a sense of belonging are cornerstones of successful event design, explains Nobody's Cafe.

Video

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Representing the nation: Approaching the scale and complexity of a big overseas event

Bray Leino Events Managing Director Luke Brown chats to C&IT about the agency’s recent appointment to deliver the full operational service contract for the UK Pavilion at Expo 2025 Osaka – and how they’ll approach the scale and complexity of the task.

Interview

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Authentic, local, and neurodiverse: Clearwater Events on creating a meaningful event for Mobis

Bypassing DMCs, using genuinely local vendors, and going the extra mile to keep activities inclusive: Clearwater Events tells us about a truly unique event they ran in Cyprus.

Case Study

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Create Password

First Name

Last Name

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Please select an option

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Privacy Notice

Haymarket Media Group, publishers of C&IT, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

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The 5 must-know marketing trends for 2024

"Diversity isn't a fantasy": Nobody's Cafe talks implementing DEI in your events

Representing the nation: Approaching the scale and complexity of a big overseas event

Authentic, local, and neurodiverse: Clearwater Events on creating a meaningful event for Mobis

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