TBA Group: "Expanding into the US is a natural progression for us"
TBA Group talks to C&IT about the agency's recent US expansion and its "ambitious growth plans".
Why have you expanded into the US and why now?
Expanding into the US is hugely exciting and a natural progression for us. Our Group has experienced significant growth over the last few years in terms of client base, team, and product offering. We are responding to the demand from our clients who want us on the ground in the US, to help create extraordinary experiences to support their growth plans and activities. This is combined with the growth of sport such as F1, FIFA World Cup and LA 2028 of which TBA Group is actively involved with.
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