State of the nation: events for 2024

Lara Owen Reporter, C&IT
State of the nation: events for 2024

C&IT spoke to Alister de Ternant, the Managing Director of Associate Events, about the state of the industry going into 2024.

Associate Events (AE) is a full-service events and marketing agency headquartered in Leicestershire, UK. The pandemic accelerated AE’s transformation from focusing solely on events and production, to also delivering a significant part of their provision on brand, marketing, design, and PR for a variety of corporate, blue-chip, FTSE500 and boutique clients. 

As event teams everywhere reflect on 2023 and gear up for the year ahead, we asked Alister about what he believes is peaking people’s interest in 2024.