Charlotte Flach Charlotte Flach Editor, C&IT
State of the Industry: The future of hybrid

State of the Industry: The future of hybrid

Despite the massive comeback of live events, event planners shouldn’t write off hybrid just yet...

This year’s State of The Industry survey has revealed that most agency planners believe hybrid is here to stay, especially if the cost of living crisis continues to accelerate. “With the global financial downturn, hybrid will help client businesses to manage costs more effectively,” said one planner.

“Sustainability will remain at the fore and using the available technology to help businesses communicate and collaborate with hybrid audiences will remain important and relevant for the industry,” said another.