How does the metaverse elevate events?

Scott Cullather, President and CEO at INVNT Group, explains how the metaverse is the way to connect live and virtual in the future.

Scott Cullather talks about INVNT's activations for big brands including Coke, Pepsi, Gatorade and Lays and how technology and experiential marketing in the metaverse will connect live and virtual audiences of the future.

Watch the whole of episode 6 of the C&IT Live show here.