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Activating Samsung TV’s new Jamie Oliver food channel

12th February 2024

Activating Samsung TV’s new Jamie Oliver food channel

Fresh created a mouth-watering activation to promote Samsung TV’s new Jamie Oliver food channel.

Launching a new channel, Samsung came to fresh with the vision of creating an experiential activation that celebrates The Jamie Oliver Channel on Samsung TV Plus. The main focus for the event was to raise awareness for Samsung TV Plus and promote their new Jamie Oliver channel, which runs 24 hours a day and is totally free to customers as well as encourage footfall into Samsung KX.

Fresh partnered with the Samsung team to produce a two-day activation, centred around a delicious food truck at Granary Square King’s Cross. The food truck featured a chef who served up mouth-watering free tacos, with a choice of two fillings, the cachaça chicken or smashed bean-filling to suit everyone’s taste.

8th April 2024 UTC

Tropic Skincare's sparkling Gen Z showstopper

Tropic Skincare's annual 'Glammies' appealed to all from Gen Z to Gen X, shining a sparkling spotlight on their Glambassadors.

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Lara Owen Reporter, C&IT

26th March 2024 UTC

How Google’s AI Playground was created

Audience were tasked with developing Google Next’s AI Playground to showcase the latest technology innovations.

Case Study Video

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Lara Owen Reporter, C&IT

Mazda’s Architectural Digest-esque luxury launch

18th March 2024 UTC

Mazda’s Architectural Digest-esque luxury launch

Set Creative helped Mazda combine opulent interiors and gourmet Japanese cuisine to appeal to a whole new audience.

Case Study

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Haymarket Media Group, publishers of C&IT, takes your privacy seriously.

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I DON'T want to be kept updated with relevant information and opportunities from C&IT and other Business brands via the following channels:

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