Charlotte Flach Charlotte Flach Editor, C&IT
Meta's brand relaunch at Cannes

Meta's brand relaunch at Cannes

Meta created an immersive experience at Cannes with the help of Jack Morton.


Objective

Meta Beach reintroduced the greater industry at Cannes to the newly-named Meta with several immersive, metaverse-inspired activations, showcasing the creative and commercial opportunities across Meta’s entire platform of products.

Debuting a relatively new name, Meta used the platform at Cannes to reinforce their values under the theme central to all its technologies: the superpower of connections.

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