Meta's brand relaunch at Cannes

Charlotte Flach Charlotte Flach Editor, C&IT
Meta's brand relaunch at Cannes

Meta created an immersive experience at Cannes with the help of Jack Morton.


Meta Beach reintroduced the greater industry at Cannes to the newly-named Meta with several immersive, metaverse-inspired activations, showcasing the creative and commercial opportunities across Meta’s entire platform of products.

Debuting a relatively new name, Meta used the platform at Cannes to reinforce their values under the theme central to all its technologies: the superpower of connections.