Mazda’s Architectural Digest-esque luxury launch

Lara Owen Reporter, C&IT
Mazda’s Architectural Digest-esque luxury launch

Set Creative helped Mazda combine opulent interiors and gourmet Japanese cuisine to appeal to a whole new audience. 

Mazda were tasked with introducing its premium CX-90 model to a new target audience and showcase the brand’s transformation. To create an unforgettable experience, Mazda sourced an Architectural Digest-esque property in California, seamlessly blending home and automotive interior luxury. The event endeavoured to highlight the success of unconventional approaches whilst combining opulence and rich cultural elements for an unforgettable experience.