Charlotte Flach Charlotte Flach Editor, C&IT
Planners need to level up by ‘exploring the potential of the metaverse’

Planners need to level up by ‘exploring the potential of the metaverse’

Event planners will need to embrace hybrid, explore the metaverse, and level up purpose, to keep up with industry trends.


 

Audiences have embraced new ways of getting information and are exploring new digital channels to engage on.   All of these challenge the way we think as businesses, brands, marketers and agencies. But how are they changing the face of experience? Pico’s annual 2022 Market Survey reveals the biggest trends.


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