Is it worth pitching against the incumbent?

C&IT hosted a debate at this year's Agency Forum asking whether it's worth pitching against the incumbent agency.

This post has been guest written by Fiona Gorman, Communications Director at Brandfuel

Now that the events world is trying to figure out the new normal post-pandemic, the world of pitching for new business can feel particularly unforgiving. And of all the opportunities that arise, pitching against the incumbent agency can mean it's less of an even playing field.