Charlotte Flach Charlotte Flach Editor, C&IT
How to use tech innovatively for audience engagement

How to use tech innovatively for audience engagement

What event tech trends should planners be aware of, and how can they be used in an interesting and cost effective way to seduce audiences?


The Collective by BCD M&E recently gathered clients together to hear from tech geniuses Anna Valley on what current tech trends are, plus their smart application to events.

Ben Macrow, Account Manager at Anna valley shared his thoughts. “The big three trends of this moment are all linked to audience engagement: gamification, personalisation, and immersion,” he says. 


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