How to integrate your content and event strategy
Lara Owen
Reporter, C&IT
Here’s how to build a content strategy that reflects your event’s objectives and key message.
Audience recently released a content strategy blog that explores building a content strategy that reflects an event’s objectives, branding, and overall message is essential. From planning key goals to call-to-action measurements, here are the top considerations when constructing your content strategy.
Aligning your event with content objectives
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