Charlotte Flach
Editor, C&IT
How to hack audience engagement
Bruce Rose, Head of Audience, Live Group, discusses how to increase audience engagement at events.
How has audience engagement changed post-pandemic and in the last few years?
During the pandemic there was a mass transition from in-person to virtual events. And that was a real light-bulb moment for employees who realised they could get better value in exchange for their time. Post-pandemic, people are still more discerning with how they spend their time, especially with the adoption of hybrid working. They now want to be able to choose which events to attend and, more importantly, how they attend them.
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