How to generate valuable content
Dax Callner, Strategy Director at Smyle, explains how events can be content with their content.
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As part of episode three of the second season of The C&IT Show, hosts Calum Di Lieto and Gabby Austen-Browne interview Dax Callner, Strategy Director at Smyle, about how to generate valuable content.
Click here to watch the full episode of season two's third episode: 'Channel 4's creative diversity, Puma's galactic party and mindfulness in Malta.'