Charlotte Flach
Editor, C&IT
How to engage all audiences from Boomers to Gen Z
This year’s biggest challenge for planners will be addressing audience engagement- here’s how to hack each generation’s unique needs.
Cheerful Twentyfirst’s 2023 Brand Playbook takes a look at how planners can effectively cater to different generations of audiences to hack engagement.
The majority of respondents in the pre-report survey (nearly 73%) do not segment decision makers within B2B target audiences by age as they plan their communications tactics.
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