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7th June 2023

How to engage all audiences from Boomers to Gen Z

This year’s biggest challenge for planners will be addressing audience engagement- here’s how to hack each generation’s unique needs.

Cheerful Twentyfirst’s 2023 Brand Playbook takes a look at how planners can effectively cater to different generations of audiences to hack engagement.

The majority of respondents in the pre-report survey (nearly 73%) do not segment decision makers within B2B target audiences by age as they plan their communications tactics.

12th September 2024 UTC

"Diversity isn't a fantasy": Nobody's Cafe talks implementing DEI in your events

Nurturing human connection and fostering a sense of belonging are cornerstones of successful event design, explains Nobody's Cafe.

Video

12th September 2024 UTC

Representing the nation: Approaching the scale and complexity of a big overseas event

Bray Leino Events Managing Director Luke Brown chats to C&IT about the agency’s recent appointment to deliver the full operational service contract for the UK Pavilion at Expo 2025 Osaka – and how they’ll approach the scale and complexity of the task.

Interview

12th September 2024 UTC

Authentic, local, and neurodiverse: Clearwater Events on creating a meaningful event for Mobis

Bypassing DMCs, using genuinely local vendors, and going the extra mile to keep activities inclusive: Clearwater Events tells us about a truly unique event they ran in Cyprus.

Case Study

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How to engage all audiences from Boomers to Gen Z

"Diversity isn't a fantasy": Nobody's Cafe talks implementing DEI in your events

Representing the nation: Approaching the scale and complexity of a big overseas event

Authentic, local, and neurodiverse: Clearwater Events on creating a meaningful event for Mobis

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