How to become a net zero agency

Charlotte Flach Charlotte Flach Editor, C&IT
How to become a net zero agency

Jane Baker, Strategy Director at Cheerful Twentyfirst, discusses how the agency plans to hit it's ambitious net zero goals.

How are you going to establish carbon reporting as standard practice across all projects from this month?

From this month we will be including a package of emissions reporting and impact reduction advice in every project proposal. We've developed a tiered approach so that we can offer clients a range of sustainable solutions, depending on the scale of each project.

How are you planning to achieve becoming carbon neutral by the end of 2023 and achieving net zero by 2030?