How Siemens created its biggest ever event

Charlotte Flach Charlotte Flach Editor, C&IT
How Siemens created its biggest ever event

Featuring industry workshops, digital innovation, and minimal waste, Siemens hosted its first ever UK and Ireland customer event in Manchester.


Objectives

Siemens enlisted the help of Top Banana to pull off its biggest and most exciting event to date and first ever UK and Ireland customer event for 3,000 people.

Siemens wanted to demonstrate that it has some of the most innovative thought leaders in technology space, showcase the length and breadth of businesses they work with and products they help to innovate.  

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