How one agency is shattering the glass ceiling

Charlotte Flach Charlotte Flach Editor, C&IT
How one agency is shattering the glass ceiling

Emma Gardner, Executive Design Director at Smyle talks about the agency's new This Way Up initiative and how it is tackling gender disparity.

Why has Smyle launched this initiative and why is it timely?

Gender disparity in the workplace is experienced by everybody, whether implicit or otherwise - especially in the creative and experiential industry. Only 12% of Creative Directors in the UK identify as women. Coupled with 65% of design students naming themselves as women, we have a huge problem supporting women and non-binary people to reach leadership or career goals. Where do those women go?

Women of all career levels have had to overcome bias and innate obstacles (societal pressures including assumed as the primary caregiver) in reaching their career milestones.