Lara Owen Reporter, C&IT
How inter-generational preferences are shaping events

How inter-generational preferences are shaping events

Recent research sheds light on 6 key trends affecting the events industry, understanding what needs are spanning five generations. 


The ICC Sydney’s ‘RESPECT: Shaping Future Events’ report was instigated in order to guide the industry towards innovative strategies that reimagine the landscape of business events, helping to create impactful experiences for inter-generational attendees. With a more diverse workforce than ever before in regards to age, understanding the nuanced preferences of each generation is pivotal, so, here are the key six trends the report found.


1. Emphasis on Accessibility and Inclusion

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