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13th March 2024

How inter-generational preferences are shaping events

Recent research sheds light on 6 key trends affecting the events industry, understanding what needs are spanning five generations.

The ICC Sydney’s ‘RESPECT: Shaping Future Events’ report was instigated in order to guide the industry towards innovative strategies that reimagine the landscape of business events, helping to create impactful experiences for inter-generational attendees. With a more diverse workforce than ever before in regards to age, understanding the nuanced preferences of each generation is pivotal, so, here are the key six trends the report found.

1. Emphasis on Accessibility and Inclusion

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Luxury UK hotel locations for incentive travel and events

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From taking the team out axe-throwing, riding seaplanes across a loch, to partying in a King's dining room, these stand-out hotels offer some of the best and most unique event packages in the UK.

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TikTok Shop approached emc3 to create an event to amplify its brand and educate its creators and consumers.

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What’s behind the rise of sleep tourism?

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From AI-powered beds to pillow menus, suspended cocoons and specialist advisors, sleep tourism is the new ‘gold standard’ trend that is taking the industry by storm. But why?

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Haymarket Media Group, publishers of C&IT, takes your privacy seriously.

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How inter-generational preferences are shaping events

Luxury UK hotel locations for incentive travel and events

Using local knowledge and creative solutions to amplify the TikTok Shop brand

What’s behind the rise of sleep tourism?

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