Lara Owen Reporter, C&IT
How audience behaviours are shifting for 2024 events

How audience behaviours are shifting for 2024 events

Leaders of the industry from Jeep to Charlotte Tilbury share what planners should prioritise for 2024 events at Strata’s insights event.


1. Expectations

“Expectations help frame and interpret our experiences.” Greg Clayton, Markets, Brands and Shoppers lead at Ipsos in the UK states, “Every touchpoint matters & allows you to set expectations for them, whether that’s in person, on your website, on a call or on social media - all these aspects matter to set expectations.”

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