Four ways to make events more meaningful for audiences
Natasha Wood, Head of Strategy explains how FT Live delivers events that connect people and brands in a truly memorable way.
This article is produced in partnership with Cvent.
What are the most pressing challenges of the events world, and how can we resolve them? C&IT and Cvent gathered events and marketing professionals for a half-day event at Lumière London Underwood on 8 June to discuss and debate the new events landscape.
Natasha Wood, head of strategy for FT Live, kicked off the event with a keynote on why the power of events to connect brands and audiences and deliver meaningful experiences is now stronger than ever.
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