Lara Owen
Reporter, C&IT
Burberry event director on viral events and creative collaboration
Charlotte Tilbury's Global Director of Events and Ex-Burberry powerhouse discusses the importance of virality, creative consistency and collaboration within big brand events.
Having studied Drama and English Literature at university, the performing arts acted as a catapult for global events director, Jen Bonassera, who said, “We did a dance tour to Paris and I loved the live performance aspect of engaging with an audience.
I realised I was enjoying behind the scenes as much as I was in front of it.
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