Bombadier's sustainable brand experience

Charlotte Flach Charlotte Flach Editor, C&IT
Bombadier's sustainable brand experience

2Heads Global helped Bombadier give a masterclass in a sustainable and immersive brand experience.

Bombardier, the global leader in business jets, partnered with 2Heads Global for the twentieth year at EBACE 2022. As the annual meeting place for the European business aviation community, Bombardier chose EBACE for the grand unveiling of both the brand new G8000, the fastest and furthest flying business jet in the world, and their vision for sustainable development of an under-pressure industry.  

The Brief

Bombardier briefed 2Heads to create an experiential space that could host an intimate plane launch, then be re-engineered overnight to invite people to witness the technology and innovation behind the new G8000 business jet. Bombardier also requested that the space perpetuate interest and conversation, with a switch-up to the environment that focused on Bombardier’s sustainable vision for the future.

The Solution 

2Heads designed an ergonomic environment that could be both intimate and private for Bombardier’s VVIP launch of the G8000, then opened up overnight to welcome guests and show attendees alike to experience all of the new Bombardier innovations.

Haloed above the environment, a 25 by 8-meter showstopper wall played host to a 2Heads created film sequence, moving from a visual immersion into Bombardier’s wellness features to a once an hour, on the hour ‘video event’ where a carefully crafted 3D reel wowed audiences worldwide.

To mirror Bombardier’s sustainable approach to future jet development, 2Heads also developed the whole environment with recycled materials built upon re-useable structures.