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10th July 2024

Best MICE destinations according to AI

A study by Forbes Advisor surveyed each AI platform to find out the best European destinations for events…

Research has revealed the top hotspots for the year – according to artificial intelligence. ChatGPT and Google’s Bard were the AI engines used. The study, asked each AI platform to suggest the best place in Europe for eight different trip types including relaxed, cultured, coastal, cool and culinary, along with the overall best place for a MICE trip.

Interestingly, the two AI's only suggested the same country within the same category once, with ChatGPT picking Florence in Italy as best place for a cultured getaway, and Bard opting for Rome.

When it comes to finding the best European coastal destination, ChatGPT suggests the Algarve in Portugal, while Bard opts for Mykonos in Greece.

26th July 2024 UTC

Luxury UK hotel locations for incentive travel and events

Destinations Hotels

From taking the team out axe-throwing, riding seaplanes across a loch, to partying in a King's dining room, these stand-out hotels offer some of the best and most unique event packages in the UK.

25th July 2024 UTC

Using local knowledge and creative solutions to amplify the TikTok Shop brand

TikTok Shop approached emc3 to create an event to amplify its brand and educate its creators and consumers.

Case Study Video

25th July 2024 UTC

What’s behind the rise of sleep tourism?

Hotels

From AI-powered beds to pillow menus, suspended cocoons and specialist advisors, sleep tourism is the new ‘gold standard’ trend that is taking the industry by storm. But why?

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Best MICE destinations according to AI

Luxury UK hotel locations for incentive travel and events

Using local knowledge and creative solutions to amplify the TikTok Shop brand

What’s behind the rise of sleep tourism?

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