Attractive lifestyle leads Amway Taiwan to Perth for incentive event

Ceri Jones Ceri Jones Senior Editor, C&IT

Health and adventure make Western Australia an attractive destination for event planners in Asia. 


Western Australia is fast becoming one of the hottest destinations for corporate and incentive events among Asian planners and travellers. 

The appeal of Western Australia (WA) was highlighted recently by the incredible success of the Amway Taiwan Leadership Seminar series which injected a massive $7 million into the state's economy. 

In what was Amway’s biggest incentive trip since the pandemic, the event saw more than 1,000 international corporate incentive delegates travel to Perth last month, in six different groups.  

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