Agency CEO: "Clients are looking for innovative thinking and creativity – whatever category they operate in""
Russ Lidstone, Group CEO of The Creative Engagement Group, talks about Ashfield Event Experiences' integration and what this means for client delivery.
What does this integration mean for both Ashfield and The Creative Engagement Group?
On one level it means ‘business as usual’. This is because our event divisions WRG, Ashfield Event Experiences (AEE) and Just Communicate (JC) are performing very strongly in their own right and will continue to successfully partner with their current clients to deliver outstanding experiences.
However, it also means that our combined global Events ‘Centre of Excellence’ (CoE) of WRG, AEE and JC provides world class talent across live, virtual & hybrid event production, exhibitions, project management and logistics, and venue sourcing. This makes The Creative Engagement Group’s event offer one of the strongest in the world, with key hubs in North America and Europe.
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