2024’s most exciting incentive travel trends

Lara Owen Reporter, C&IT
2024’s most exciting incentive travel trends

From DNA missions to Indigenous Immersions, here are the most exciting travel trends of 2024.

2024 is the year for marking milestones, building bonds and legacy creation. With remote working being the norm, there has been an uptake in longer-term travel, where delegates tag on holidays to conferences with the birth of ‘bleisure’ travel.

In terms of incentives, meaningful travel is a huge trend this year, notes Christopher Wilmot-Sitwell, co-owner and director of holiday company cazenove+loyd, “Educational, life-enhancing trips designed to enlighten and inspire the next generation are an exciting development this year.

"There is also a rising appetite for more intrepid trips for clients in their 60s and 70s, from expedition cruises and hiking or trekking, to exploring hands-on hobbies," Wilmot-Sitwell states.